Retention: how to create an engaged team that lasts

Retention: how to create an engaged team that lasts

Mark Topley explains why engagement is the key to retention of a strong dental team and how you can create it in your own practice.

Recruitment will always be part of running a dental practice. But if that’s all you’re focusing on, you’re just refilling a bucket without plugging the holes. And those holes are costing you – in time, stress, morale, and money. According to Oxford Economics, the average cost of replacing a team member in the UK is over £30,000 once you factor in lost productivity, recruitment, and onboarding.

It’s far cheaper – and far more effective – to keep great people than to constantly replace them.

The good news? Retention isn’t mysterious. But it does require intention. Because the root of high turnover isn’t usually about pay or perks. It’s about engagement – the day-to-day experience of being part of your team.

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