Sean Higgins explains the impact of changing patient expectations on the dental front desk – why are the demands higher and how can this be managed?
For decades, dentistry has invested heavily in clinical excellence. From digital imaging to advanced treatment planning, the profession has consistently adopted technologies that improve patient outcomes.
Yet while the surgery has modernised, another critical function has been placed under increasing strain: the front desk.
A growing number of practices are discovering that their greatest operational vulnerability is no longer clinical. It is communicational.
