Marketing expert Derek Uittenbroek reveals how adapting to change can allow setbacks to shape your journey and drive your business forward.
Recent years have taught us that entrepreneurs must be swift in adapting to change to succeed during difficult times. Turning points drive evolution, and those in dentistry arguably understand this better than most.
Derek Uittenbroek is the founder and CEO of Ignite, a growth agency that specialises in helping ambitious dental practices thrive using paid advertising and conversion content. Rooted in ‘buying psychology’, this strategy tackles the challenges of a dental marketing environment in a state of flux. And Derek believes it’s a case of ‘evolve or die’ for dentists – those who fail to adapt will fall behind. He makes a strong point, and it serves as a stark warning: the days of ‘build it and they will come’ are over.
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