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David Nelkin explains how ranking number one on Google is no longer the best way to get potential patients hearing about your practice. Recently in this column I argued that ranking number one on Google no longer means what most practice owners think it means. The results page now has so many separate areas that…
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If SEO, GEO, AEO, AI-SEO, LLM optimisation confuses you, you’re not alone! David Nelkin clarifies what you should be focusing on. If you’ve been anywhere near a marketing conversation recently, you’ll have noticed the acronyms multiplying at an alarming rate. SEO, GEO, AEO, AI-SEO, LLM optimisation – it can feel like the landscape is shifting…
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Short video now drives search, trust and conversions, says David Nelkin – here’s everything you need to know for the creation of high-impact Youtube content. Short-form video has quietly become one of the most powerful SEO assets a dental practice can have. Google is now prioritising short videos directly in the search results. In many…
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David Nelkin shares nine steps to optimising your Google Business Profile to become the leading practice in your area. Local search for dental practices is changing faster than most practices realise, but one thing has become clear: your Google Business Profile (GBP) now plays a central role in whether your practice is seen, trusted and…
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David Nelkin questions over-reliance on Google reviews in dental marketing to help practices achieve a holistic reputation strategy. For a long time, you’ve likely heard the same simple rule when it comes to reputation, which is: get more Google reviews. That advice wasn’t necessarily wrong; Google reviews are still hugely important. They influence local rankings,…
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Stop wasting money on dental marketing that doesn’t convert, says David Nelkin. Here’s a question that should make every practice owner pause: would you rather spend £5,000 generating 70 enquiries with a 10% conversion rate, or 35 enquiries with a 20% conversion rate? Most practice owners instinctively choose more leads. It feels like progress. But…
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David Nelkin shares how dental practices can take advantage of the shift to AI-driven marketing. Picture this: your next dental patient discovers your practice through a 15-minute conversation with Google’s AI assistant about their dental anxiety and treatment options. The AI doesn’t just recommend your practice – it explains why you’re perfect for their specific…
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Open days are a great way to attract orthodontic patients – David Nelkin shares a systematic approach with eight simple steps to bring a 100% conversion rate. I’ve just reviewed the results from an Invisalign open day we ran with a client: Six months earlier, the same practice ran an open day with only four…
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There are plenty of patients searching for a dentist, but they may be unable to find your practice – David Nelkin explains why local marketing is the secret to increasing your patient base. Every month, hundreds of potential patients in your immediate area are searching for dental treatment. They’re ready to book, they have the…
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David Nelkin shares the secret of turning enquiries into lifelong patients – and why it might be the missing piece in your practice growth. Picture this: a potential patient sends a Whatsapp message on a Saturday afternoon asking about booking a consultation for cosmetic treatment. Your team doesn’t see it until Monday morning and replies…
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David Nelkin reveals how to build an award-winning dental website that helps to achieve your practice’s aims by attracting patients. What makes a truly exceptional dental website? Not just one that looks pretty, but one that actively drives practice growth and converts visitors into patients. Let’s be honest, most dental websites are a bit dull.…
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David Nelkin shares why everything you know is changing in the world of dental SEO – and how you can stay ahead of the game. Remember when SEO (search engine optimisation) was all about getting to the top of Google? Those days are gone. We’re witnessing the biggest revolution in search since Google itself launched…
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