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Eleanor Pittard explains the new skill set dental technicians and lab owners need in a dawning era of AI and automation. If you’re a dental lab and you think AI is just some sci-fi buzzword, put the scepticism away. Artificial intelligence (AI) is already sneaking into your workbench (or soon will), and whether you like…
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With rising costs, fewer technicians and fiercer competition, Eleanor Pittard outlines how to future-proof your dental laboratory. For years, many dental laboratories have grown by reputation alone. A dentist tries your work, likes it, tells a colleague, and the phone rings again. But in 2025, that ‘wait for the call’ approach is risky. Costs are…
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Eleanor Pittard shares best practices for the photos to take and ads to use them in to promote your dental laboratory. As a dental lab owner, what sort of images should you be taking on a daily basis? And yes, I did just say ‘daily basis’. You’ll find life a lot easier if you get…
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Eleanor Pittard shares how to promote your dental lab business effectively while staying compliant. If you’re running a dental lab or a clinical dental technician (CDT) clinic in the UK, there are some important rules to keep in mind when it comes to marketing. The General Dental Council (GDC), the Advertising Standards Authority (ASA) and…
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Eleanor Pittard offers her top tips for building a brand online and making the most of social media as a lab owner. In today’s digital-first world, an effective social media strategy is not just a luxury; it’s a necessity for dental professionals. Whether you run a dental clinic serving patients or a dental laboratory collaborating…
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Eleanor Pittard explains how to make onboarding new employees structured and successful. Onboarding new employees is crucial; everyone has to go through the process, but how it is structured can help to set the tone for their experience within your laboratory. A well-structured onboarding programme can enhance employee engagement, foster a culture of inclusivity and…
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Eleanor Pittard discusses the best approach to leadership and the dangers of a ‘one size fits all’ strategy. In many industries – but particularly dentistry – a lot of people try to be both the leader and the manager. It can be difficult to separate the two. However, it is vital to know that they…
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