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Long before the first appointment, patients are scrolling, comparing, questioning and deciding. At this year’s British Orthodontic Conference (BOC), Neil Hillyard will examine the online conversations shaping orthodontic decisions and why every practice needs to understand them. Before a patient sits in your dental chair, asks you questions or explores your treatment recommendations, something important…
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Neil Hillyard discusses why embracing marketing is essential for practice growth, building your brand and standing out from the crowd. In the increasingly competitive field of dentistry, especially within the specialism of orthodontics, the significance of embracing marketing to foster practice growth cannot be overstated. Marketing, in its essence, serves as a bridge connecting your…
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Neil Hillyard discusses how specialists in orthodontic marketing, Hillyard MacDonald, can assist in future-proofing your practice, unlocking growth, empowerment and success. In the world of dental healthcare, where clinical skill is the foundation of success, the journey to realising a practice’s full growth potential stretches beyond the confines of expertise. Picture dedicating years to mastering…
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Neil Hillyard explains how patients can help support your marketing and attract new patients to your practice. Wouldn’t it be great if you could reduce your marketing budget and let your patients do all the hard work for you? Impossible, do you think? Certainly, challenging at first but definitely not impossible. There are dentists already…
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Neil Hillyard looks at how social media can be used to endorse, highlight and promote your practice to potential patients. The use of social media continues to grow strongly. An estimated 42 million people in the UK spend an average of around two hours each day creating and engaging with content. Using social media to…
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When it comes to marketing your orthodontic practice, standing still is no longer one of the options, says Neil Hillyard. The pace of change is accelerating and patients have an overwhelming choice as to where they can get their teeth straightened. In this article, I will look at 10 effective ways to re-energise your marketing…
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The orthodontic industry has always been highly competitive and probably more so now. Neil Hillyard looks at how to market effectively in COVID-19 times. Neil Hillyard is a co-director of Hillyard MacDonald, a patient engagement and practice development company specialising in orthodontics. He is the author of one of the UK’s most popular patient-focused orthodontic…
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Neil Hillyard discusses how you can ensure that prospective patients become ‘real’ patients. In our previous articles, we have looked at orthodontic marketing, using social media to attract patients. Also most recently, how you can develop a patient focused website. All this has led to the important moment when the patient, after considering all that…
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The patient experience is an integral part of the treatment process. Neil Hillyard explains how engaging your patient makes a lasting impression. In our previous four articles, we have explored patient engagement and orthodontic marketing. The aim – getting the patient to attend to learn more about their options for starting orthodontic treatment at your…
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