9–10 October 2026 · ExCeL London · Stand B30
We’ll be at Dentistry Show London this October. If we’ve spoken before about your practice, come and meet the Dentistry Practice Services team at stand B30 and pick up the conversation.
Whether your priorities have changed since we last spoke or you’d simply like to revisit the support available, the show is a good opportunity to sit down with our team and talk things through.
Practical support for your people and workplace challenges.
Helping you manage and stay on top of practice compliance.
Simple, accessible CPD for you and your team.
Support and expertise to help your practice grow.
Lara Brewood-Green
Lead People Consultant
Lara has spent 20 years in HR and 10 of those years working in HR for dentistry, supporting practices with the people side of running a successful business. Known for her calm, practical approach, she helps teams feel supported while keeping things clear, compliant and workable.
Ryan Hall
Head of Professional Partnerships
Ryan leads our internal sales team and works directly with practices to build lasting, meaningful partnerships. With 13 years at FMC under his belt, and four kids at home, he’s a natural at juggling priorities and making things run like clockwork. He’s always up for the big questions and brings honest, grounded advice to every conversation.
Sophie Etherington
Practice Onboarding & Support Specialist
Sophie has over 12 years’ experience in dentistry, bringing a strong understanding of clinical practice alongside extensive experience in practice management. Known for her commitment and passion for HR and team leadership, she combines this with excellent operational skills. With a calm, supportive approach, she helps teams feel confident and comfortable while maintaining clarity and delivering results.