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Les Jones explains a simple planning model that will help you to devise a powerful strategy for the future of your practice. Ask yourself this question: Do you have a very clear, compelling and exciting vision for the future of your practice that has been well communicated to your team? If your answer is representative…
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Les Jones explores why communication is key to a successful conversion when moving from NHS to private dentistry. The benefits of a successful private practice are well documented – greater control, opportunities to increase income, and also to develop and offer a wider range of treatments. And for those dentists who are thinking that the…
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Les Jones, marketing director at Practice Plan, talks marketing mistakes and how you can avoid them. For most dental practices, marketing remains an ad hoc, reactionary activity where common mistakes are repeatedly made. But as the dental environment becomes ever more competitive, effective marketing will impact on your ability to differentiate your practice to attract…
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What do you do if plan uptake is not quite at the level you want? Les Jones shares some tips to get you thinking. For many practices, the challenge of increasing their income is one that can be a significant preoccupation. Increasing the number of new patients to address gaps in an appointment book is…
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Les Jones discusses how important it is to market your practice if you’re looking to go private, and gives some easy tips on how to do it. As the fog continues to envelop the future shape of the new NHS contract reform, many NHS dentists and practices are thinking seriously about a future outside of…
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