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A business vision is vital but if you haven’t shared it with those helping to achieve it, then now is the time to open their eyes, says Shaz Memon Practice branding goes way beyond the colour scheme, graphics and fonts. Your dental practice will be judged on the experiences of patients, the overall atmosphere of…
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Shaz Memon gives some simple tips on how to deal with fake negative online reviews. In an online world where everyone’s a critic, your dental practice will have done well to avoid poor feedback thus far. Realistically, you will most probably have received your fair share of both negative and positive reviews – and it…
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Shaz Memon explains how to use the ‘binge’ culture to your profitable advantage The binge-watching phenomenon has been driven by consumer demand. The days of a nation collectively perched on the edge of its seat awaiting the next instalment of a drama that left us with a cliff-hanger a week ago, are long gone. This…
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We are living through an exciting digital revolution but, if you fail to embrace the technologies that communicate with patients as well as treat them in your clinic, you risk a healthy future for your dental practice. Shaz Memon explains. Dentistry, as experienced by our parents and their parents before them, has changed enormously –…
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Shaz Memon considers the benefits of being a nosy neighbour. The British are a notoriously nosy nation. According to a poll by Anglian Home Improvements, almost one third of us admit to curtain twitching, with 21% braver souls even discreetly opening a window in the hope of hearing a snatch of a neighbour’s private conversations.…
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What are the most important factors of dental website design? Digimax gives us an easy to understand guide. Unfortunately, I hear from a lot of dentists that their website designer went down a process of asking the dentist what they like and don’t like and seems that more consideration has been given to the dentist’s own…
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Not all heroes wear capes, Shaz Memon reminds us. There has been a lot in the press about superheroes over the summer. If the England team reaching the World Cup semi-finals warranted a collective hailing, then the young Wild Boar football team and their rescuers who escaped the caves in Thailand – all bar the…
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Shaz Memon explains how to change habits and boost profits with subtle suggestions. As a health care professional you understand the power of gentle persuasion. Achieving patient compliance can sometimes feel like an uphill struggle. But with artful coercion, together you can achieve lifelong results. It is widely believed that incremental health changes are sustainable.…
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The feedback culture of the internet has made critics of us all, but how best to handle one too many poor reviews? Shaz Memon considers the current landscape. The internet is seemingly an unstoppable force, a giant mountain of information that is forever growing with its proliferation of 24/7 communication opportunities. Indeed, its instant gratification…
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Shaz Memon explains how to get the most from marketing your practice. The Italians are known to be very stylish. Italy is filled with iconic brands, ranging from sports cars and fashion labels to sultry perfumes. All these categories consider branding to be essential. Glamour and fashion are characteristics of the Italian lifestyle as a result…
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With practices becoming ever more digital savvy and the introduction of GDPR, we speak to Shaz Memon about his company, Digimax Dental. Dentistry.co.uk: What is Digimax Dental? Shaz Memon: (SM): Digimax Dental is a dental design and marketing company that infuses its vast experience designing for multiple industries to create solutions for dental businesses. With…
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The upcoming new data protection regulations may be distressing for dentists, but ignoring them will cost you dear. Dental marketing expert, Shaz Memon, wades through the changes to help you safely to the ‘other side’. The heavy cloud that is the new General Data Protection Regulations (GDPR) is looming on the horizon. Although the day…
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Do you treasure your patient feedback? Testimonials are marketing gold dust – especially when caught on camera. Shaz Memon considers the power of the patient video review Feedback plays a large part of what shapes professionalism. Meeting the expectations of patients is incorporated within the systems that educate and regulate dentistry. Consequently, the onus is…
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Shaz Memon shares eight great hacks to get your dental marketing in the mood for 2018. 1. Be sociable and take photos! Do you know who you are speaking to when it comes to your dental marketing efforts? If you are making some big noises on social media but nobody seems to be listening, your branded…
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