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Shaz Memon gives five simple ways to help bring your Instagram profile to life for potential dental patients. We are craving human connection more than ever before. Relationships give us the feeling of belonging as well as a sense of identity. In the digital world, it is easy to lose the essence of those all-essential…
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Your dental practice website needs credibility, originality and engagement if it is to succeed, Shaz Memon says. At face value, a dental practice website has one key function – to provide information to the user and lead them on a journey into your practice as quickly as possible. Yet, in an age of ever-evolving technology,…
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Are you asking your patients to leave Google reviews, Shaz Memon questions. Good communication lies at the heart of dentistry. And there is an expectation on those working within the industry to engage with clarity and honesty. Running a successful practice relies on a team who are confident in effectively handling any challenging conversations with…
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Shaz Memon explains why Whatsapp could help change the way your practice communicates with patients. The way in which we communicate is constantly changing. This change is powered by technology that creates new and ever-increasing digital opportunities to interact. As business owners we must meet the needs of the changing habits of an ‘always switched…
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Shaz Memon describes what makes the perfect dental website. What is it about Amazon that makes the whole online shopping experience so appealing? Aside from its seamless purchasing and returns services, Amazon communicates to us our ‘purchase beacons’ within moments of searching its site, personalising the complete consumer journey. This is a term I coined…
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Shaz Memon explores whether Christmas could be the perfect time for a social media detox. The essence of good online dental marketing lies, of course, not only in the quality of content of your social media posts, but also in their frequency. Posting regularly maximises opportunities for dentists to promote their practice to potential patients…
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Shaz Memon explains how to create a successful Instagram account that will work for your practice. The strength of a brand lies in the passion and consistency of the voice that promotes it, ensuring familiarity and long-lasting appeal. And, whilst delegation and team work are core principles of the business of dentistry – think scope of…
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Dental marketing expert, Shaz Memon, shares nine ways to offer complimentary care to your patients. ‘Free’ is a hugely powerful and persuasive concept. The notion of boosting sales with giveaways, bonuses and complimentary gifts and services is a popular marketing strategy for many businesses. Commonly known as the ‘reciprocity principle’, the idea is that people often…
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Shaz Memon gives his four steps to changing the branding of your dental practice. There is so much more to choosing a name than how well it rolls off the tongue. As Prince Harry and Meghan Markle recently discovered, everybody has an opinion about titles – and not all of them supportive in the choices made.…
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With an environmental movement gathering momentum in dentistry, Shaz Memon suggests ways dental practices can be a little more green. And so it seems that, in a world more focused on environmental issues than ever before, the Green party entered the European political arena as likely ‘kingmakers’. With a surge that revealed its strongest ever showing yet…
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Shaz Memon explains why deep and meaningful interactions can go a long way with potential new patients. We live in a world of an ‘in the moment’ culture. Communication is instant and almost any event is Instagrammable. We can ‘meet’ people online and gain an inside track on their private and professional lives, even if we…
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Customers now look at how well companies look after them rather than short-term gains, Shaz Memon says. These days, money-off incentives have a very short shelf life. A once popular default sales technique, its demise has been accelerated by the dawning of the internet. In essence, a customer would buy into a brand at a reduced…
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Shaz Memon explains how your marketing might be missing out on 49% of the population. British cultural perceptions of masculinity are slowly edging away from the idealised archetypes, with their archaic associations with power and strength, and heading for more enlightened paths. Notwithstanding the results of a 2018 Yougov poll (futuremen.org) – which revealed that…
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If a tailored approach to facial aesthetics is the epitome of excellence in clinical care, then the marketing of it should reflect this bespoke outlook. Shaz Memon explains. As with dentistry, when it comes to facial aesthetic procedures, it remains imperative that clinicians tailor treatments specifically to their patients. Employing a minimally invasive strategy, there…
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Shaz Memon explains how to tackle negative online reviews I often find myself on the receiving end of a call from a panicked principal, seeking advice on how to handle a negative Google review. After discussing the issue at length, often we draw the conclusion that it could have been prevented and dealt with in-house before the…
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Shaz Memon explains why it might be worth revisiting what your practice says about teeth-straightening. Dentists beware – your website might be breaching new restrictions laid down by advertising watchdogs over what you can and cannot say about the teeth-straightening options your practice offers. The treatment claims of orthodontic systems have recently come under close…
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If you are looking to use social influencers to promote your dental practice and the treatments it offers, then great – but do you know if what they are posting is legitimate – or is it making a mockery of your ethical dental marketing? Shaz Memon Social influencer marketing has garnered a lot of media…
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Ring in the changes this New Year with some dental marketing moves that will boost profits. Shaz Memon looks ahead… Absent friends is a big theme of the New Year celebrations – I’m pretty sure we all raised a glass to those we have loved and lost or were apart from as the clock struck…
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What can an award mean for your practice? There are countless opportunities for career-defining moments in dentistry. From the first successful placement of an implant to something as simple as a ‘thank you’ card from a loyal patient or a smile from a once fearful child – these noteworthy milestones can make all the difference…
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