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This month Shaz Memon, the Marketing Expert, discusses why ‘one stop shop’ marketing is the worst mistake you can make for your company. I always thought that successful businesses must have an upsell. In a supermarket, you’ll see batteries, chewing gum and magazines by the till. At a coffee shop, you’ll see the muffins or…
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This month the Marketing Expert, Shaz Memon, discusses how to boost your chances of your dental Google Business ranking higher in search results. As a Search Engine Optimiser (someone who helps practices rank high in Google), I often get asked: ‘How can we make our Google Business list appear higher in the search results?’ Before…
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We find out about Shaz Memon, the man behind Digimax, what he’s passionate about away from dental marketing and website design and what made him cry his eyes out. Please introduce yourself. I am Shaz Memon. Author, marketer, designer and philanthropist. Founder of Digimax Dental, Clinics and Wells on Wheels. Author of Instagram for Dentists…
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This month, Shaz Memon, the Marketing Expert, opens up about one the biggest mistakes he would ever make and what he learned from the experience of losing his first client. I came up with the name Digimax when I was in school at age 16. A portmanteau of Digital Design and maximum effect, the D…
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For this month’s Marketing Expert column, Shaz Memon offers a guide to help introverted dentists with their social media marketing. The introverts among us must have been oddly conflicted by lockdown. Without the expectation of socialising, we could stay safely cosseted in our own small world. Unsociable but guilt-free, as it were. Nor were…
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This month the Marketing Expert, Shaz Memon, shares advice on business ownership, including what to expect and how to feel confident. This article is for you if you… Want to buy a practice one day Are in the process of buying a practice Have just bought a practice. This article is most certainly for you…
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Shaz Memon introduces Digimax and outlines why it offers clients unique work, incomparable with anything else in dentistry. Digimax is the world’s highest rated dental marketing agency based in Marylebone, London. We have been helping practices stand out and grow since 2003. Our team consists of dental web designers, SEO experts, branding specialists and graphic…
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Shaz Memon reports on a new extortion method targeting dental practices’ Google reviews and how to deal with this. I don’t need to explain how powerful Google reviews are. If your practice has lots of five-star patient reviews, this is a catalyst for consistent patient acquisition. And it’s an excellent way to build trust with…
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Shaz Memon discusses the simplicity of a design idea, and how it has become an unexpectedly powerful force for good in benefitting communities in India. There are not too many people who can add ‘Amazon best-selling author’ to their CVs. But for Shaz Memon, it is very much a reality. His title ‘Instagram for Dentists’…
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Shaz Memon questions whether practice owners should run their own Instagram accounts as well as a business account. ‘I don’t want the practice to become about me, that’s not a saleable business!’ Every so often, I will speak to a practice owner, and they are pretty clear that they do not want to put their…
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In his first Marketing Expert column, Shaz Memon provides the ultimate dental SEO guide, breaking down SEO for dental practices. This guide is for you if: You have heard of SEO (but don’t know what it is) You are interested in having your dental website appear high on Google You’re using an SEO provider You…
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Shaz Memon reveals eight key dental marketing tactics to help you survive this winter and a potential second wave. We are living in uneasy times. Whilst the number of people known to be dying with coronavirus is in decline, we have all been warned that, without continued government intervention and the concerted efforts by all…
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Shaz Memon explains why now is the time to nip the ‘cancellation culture’ phenomenon in the bud. It’s fair to say that many of us feel much of 2020 has been cancelled in one way or another – or at least postponed. This pandemic erased a lot of our plans – from holidays to marking…
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As practices reopen, Shaz Memon considers how some practices are making a success of the return to work from a dental marketing perspective. Dentistry is all about transparency – in what dental treatments can achieve (as well as not achieve), in the practice’s pricing, in its culture of openness and in the quality of care.…
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Shaz Memon explains how staying digitally active as practices start reopening will help keep you up to date and support your patients too. In a rapidly changing environment, we are often torn between taking immediate action or waiting to offer a more considered response. Confronted with a threat, dilemma or challenge, we can feel…
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Be kind to others. Be kind to yourself: what COVID-19 can teach dentists about mental health and social media. It’s Mental Health Awareness Week this week (18-24 May). Hosted by the Mental Health Foundation, the theme for this year is ‘kindness’ – perfect serendipity in the current climate. Ultimately, one hopes the positive ideals of…
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It’s time to transform your business by evaluating opportunities at this time of crisis, Shaz Memon suggests. ‘Success is where preparation and opportunity meet.’ The business may have its doors shut, or on a skeleton emergency service right now, but you don’t have to be seeing patients or clients to be ‘working’. We all know…
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Save your brand by supporting, not selling, during the coronavirus pandemic, Shaz Memon says. The government finally announced a forced closure for schools, pubs, restaurants, cafes, gyms and other businesses. We seem to be living an apocalyptic movie, a scary reality day by day, with many of us still in disbelief with what is going on.…
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Shaz Memon gives his quick tips to keeping your dental website informative, engaging and entertaining. Not all of us are blessed with the natural ability to tell a joke. Nor are we all great storytellers. Like many clinicians, whilst you might excel in the practice of dentistry, you may feel less confident in your ability…
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